Name, Image, and Likeness
Name, Image, and Likeness
The right of publicity
The right of publicity is an individual’s right to control and profit from the commercial use of his or her name, image, likeness, and other personal characteristics, commonly referred to as “NIL.” NIL rights can be a significant source of income. For example, public figures can endorse products, obtain sponsorships, and appear in advertisements and marketing campaigns. Proper management of NIL rights allows individuals to control how their identities are monetized and affords protection from unauthorized use of their identities, which could lead to misrepresentations or even financial losses.
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